Fund your dealer network's stock without funding it yourself
InvoRush finances the durable-goods inventory your dealers and retailers buy from you, so your dealer network stays stocked and your working capital stays free — no collateral, no new debt.
As of [Month Year] — confirm figures with management before publishing
Durable goods sit with dealers far longer than FMCG stock ever does
Furniture, appliances and other durables can sit on a dealer's floor for 90 days or more before they sell through. Extending credit across a large dealer network for that long ties up serious working capital — and most dealers can't get bank credit to bridge the gap themselves.
High-value inventory ties up capital for longer
Durable goods sit with dealers far longer than FMCG stock, locking up working capital for months at a stretch, not days.
Dealer credit is tracked manually, at scale
Extending and monitoring credit limits across hundreds of dealers on spreadsheets leaves finance teams with little real visibility.
Smaller dealers can't get bank credit on their own
Individual dealers are often too small to qualify for bank lines, which caps how much stock they can carry — and how much you can sell.
A revolving credit line for dealers, financed off your brand's rating
InvoRush finances the stock your dealers buy from you, priced off your brand's credit rating rather than each dealer's own. Dealers stay stocked, and your working capital stays free.
Dealer places a stock order
A dealer in your network orders inventory on your standard credit terms.
Goods shipped on credit
Your brand ships the order, extending the usual credit period to the dealer.
Purchase record submitted to InvoRush
The dealer purchase or credit note is submitted to the platform.
Anchor-backed verification
We verify the transaction against your brand's credit profile, not the dealer's.
Brand paid upfront
Your brand receives payment in days, without waiting out the dealer's full credit term.
Dealer settles on maturity
The dealer pays InvoRush on the agreed due date, closing the loop.
What FMCG and food brands actually need from a finance partner
Fund your dealer network's stock, not your own cash
Extend a revolving credit line to dealers, financed off your brand's rating, so stocking decisions aren't limited by your own working capital.
Stock durable goods ahead of demand
Finance purchase orders for durable-goods inventory up front, built for the longer stocking cycles this category needs.
Convert receivables into cash in days
Discount approved receivables from large-format or B2B retail deals individually, without committing your entire book.
Priced off your brand's credit, not each dealer's
Because financing sits against a creditworthy parent brand, even smaller dealers in your network can be financed at a consistent rate.
InvoRush vs. manual dealer credit management
InvoRush Advantage
- ✓Finances your whole dealer network
- ✓Live in 5 working days
- ✓Priced off your brand's credit rating
- ✓No collateral required
- ✓No new debt on your balance sheet
Manual Dealer Credit Management
- ✗Credit limits tracked on spreadsheets, dealer by dealer
- ✗Smaller dealers often go unfinanced
- ✗Slow-moving durables inventory locks up capital
- ✗Fixed assets usually required for bank credit
- ✗Adds to reported liabilities
Questions retail & durables brands ask before they switch
Yes. Because financing is anchor-backed against your brand's credit rating rather than each individual dealer's, InvoRush can extend dealer finance across your full network, including smaller dealers who wouldn't independently qualify for bank credit.
Yes. Dealer finance and PO financing are structured for the longer stocking cycles typical of consumer durables, covering purchase costs while stock sits with the dealer, rather than assuming a fast FMCG-style turnover.
Invoice discounting converts your own receivables into cash. Dealer finance goes further, financing the credit line your dealers draw on to stock your goods, so both your cash flow and your dealer relationships are protected.
Yes. Dealer finance and working capital scale with seasonal order volume, so a wedding-season or festive stocking push doesn't require a fresh loan application.
Most brands are live and financing dealer or inventory needs within 5 working days of completing onboarding.
No. Dealer finance through InvoRush is structured off-balance-sheet, so it doesn't add reported liabilities or draw down your existing working capital limit.
InvoRush works across furniture and home durables, apparel and children's retail, and other dealer-led retail formats, wherever there is a creditworthy anchor brand behind the network.
Typically GST returns, recent financials, dealer agreements or credit terms, and standard KYC. Onboarding confirms the exact list once your dealer network is mapped.